GLC Live at 20 Monroe
Logo design created at Live Nation ✹ 2019
Gun Lake Casino acquired the sponsorship naming rights to the Grand Rapids venue formerly known as 20 Monroe. I was tasked with creating a combined logo that honored both brands. Through careful design and collaboration, I developed a solution that maintained the venue’s established identity while incorporating Gun Lake Casino’s branding. This naming rights partnership remains active today, with the logo continuing to represent this collaboration between the two organizations. You can visit the updated website at www.glcliveat20monroe.com.
As part of the design process for the new GLC Live at 20 Monroe logo, I developed a series of initial sketches exploring different ways to blend the two brands into a unified identity. These early concepts experimented with typography, layout, and visual balance to find a respectful solution. The sketches helped guide conversations with stakeholders and were instrumental in shaping the final logo design.
