Guaranteed Rate

Social Campaign created at Guaranteed Rate ✹ 2020

As part of a weekly audience engagement strategy for Guaranteed Rate, I created a series of animated social media posts tailored to specific audience segments. Each animation focused on a unique group—such as homeowners interested in upgrading or renovating their spaces—with messaging and visuals crafted to resonate with their interests and behaviors. In addition to the animated content, static versions were developed to test performance and optimize engagement across platforms.