Live Nation

Marketing + Brand Identity ✹ 2019–2020

During my time at Live Nation, I created a wide range of design assets used across the company’s internal and external communications. My work supported marketing presentations, sponsorship promotions, internal meetings, team off-sites, and more—helping to visually communicate ideas, data, and brand messaging with clarity and impact. I focused on creating polished, on-brand visuals that supported strategic objectives, often working under tight deadlines and across multiple teams.

Pre-contract Flowchart

I was tasked with redesigning a pre-contract preparation flowchart to improve clarity and usability. The original version was overly complex and difficult to follow, which created confusion for team members navigating the contract process. My redesigned flowchart introduced a cleaner layout, simplified language, and a more intuitive visual structure—making it easier for users to understand each step and move confidently through the workflow.

Illinois Lottery

Illinois Lottery is a staple in every convenience store, gas station and grocery store with thousands of people participating in the daily drawings. I was tasked with designing deliverables for a concert series deal that included social media assets, large format posters, and a TriVision along I-90/94 IL that was seen by 1,412,064 people weekly.

BE Nation

I designed this internal social media graphic for BE Nation’s Black History Month Block Party at the New York Live Nation office. BE Nation, Live Nation’s Black employee resource group, organized the event. My design captured the energy and spirit of the event while aligning with Live Nation’s internal branding standards.

Sponsorship Mockups

Throughout my time at Live Nation, I supported various sponsorship initiatives by creating visual assets that helped bring partnership opportunities to life. These visuals helped illustrate how brand integrations could be implemented across venues, festivals, affiliated restaurants, and digital platforms, playing a key role in securing successful deals. Below are some examples.

External Two-Pagers

I created several external-facing two-pagers designed to support Live Nation’s sponsorship team in addressing specific concerns from potential partners. These documents were tailored to highlight relevant industry data, audience insights, and strategic benefits, helping to position Live Nation as a valuable and effective sponsorship platform. Each two-pager was customized for a particular vertical—in the examples below, utilities and casinos—to directly speak to the priorities and goals of those companies. To view a PDF, please click on the image.

Gopuff Digital Ads

Gopuff, a food and alcohol delivery app, partnered with Live Nation to promote its services across various digital platforms. As part of the sponsorship deal, a series of digital advertisements were created and featured on ticketing sites.

Sales Team Offsite Logo

I was asked to design a custom logo for the Live Nation Sales Team Offsite held in Nashville. The logo served as the central visual identity for the multi-day event and was applied across a wide range of branded materials, including keynote presentations, staff ID cards, large-scale banners, event signage, and more. The design captured the spirit of the location while aligning with Live Nation’s brand standards, helping to create a cohesive and memorable experience for attendees from across the country.